Wednesday, January 25, 2012

Why relationship marketing works

Getting on the first page of Google is one of the most competitive games in marketing.

It’s also not really necessary…

At Newsletters Ink PLUS, our best clients have found success by using a client newsletter as the centerpiece of a Relationship Marketing plan. Relationship Marketing is the process of building upon the trust that current and former clients have in your firm, which will inspire loyalty and increase referrals. If done consistently, it can put you in a position to never have to worry about Google rankings again; your clients, and their friends and family, won’t have to go looking for you when the need arises. You’ll already be in the forefront of their minds and will be their first call.

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