Happy 2012 everyone! Here are some links for your reading pleasure...

• Don't like networking? The Attorney Marketing Center has some ideas on ways to market successfully without networking.
• Why should you embrace your company's heretics? Click here to find out.
• It doesn't have to be a race to the bottom, according to Seth Godin. Direct Response Marketing can be done well, and here's how.
• Who's doing Mitt Romney's direct mail? I'm glad it's not Newsletters Ink, cause this is embarrassing.