This and that

• Total spending on direct mail in 2010 rose 2.3% from the prior year to $44.9 billion. 
• The U.S. Postal Service is now offering Every Door Direct Mail (EDDM). EDDM allows marketers to blanket an area without having to purchase address lists.
• 75% of Millennial generation respondents from one study say the mail they receive is valuable and 73% of them have used a direct mail coupon.