Assuming the world doesn't end in 2012, you should start thinking about your marketing plan now that 2011 is coming close to its end. Here are 4 tips to keep in mind to make sure your plan is as effective as it can be.
1. Get out a calendar and plan by the month. We all know that consistency is king in marketing. Knowing what month you plan on sending each issue of your newsletter, when you'll do supplemental mailings, when you're planning on launching that new Web site, etc will allow you to stay consistent year-round and find opportunities to spread you marketing message across multiple platforms in a timely fashion.
2. Don't forget to market when you're busy. A lot of people assume they should do their marketing when business is slow and cut back when it's busy. This is not correct. Your busy times are busy for a reason, that's when people need you and what you have to offer. That's when they're thinking about you. This is the time to reach out. You can give your busy season a boost and lay the groundwork to bring in new business during your slow season, which is always right around the corner.
3. Stick with it. This is the hardest part of any plan. To successfully follow through, it is helpful to figure out how much money you will need for each part of your plan and start budgeting it at the beginning of the year.
4. Be flexible. There is nothing wrong with changing the plan during the year. The important thing is to think about marketing as a whole, instead of piece by piece. As conditions change, you have to be willing to change your plan along with them.
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