Targeting your search engine marketing

Check out this post about the long tail search strategy. This blog discusses lawyer marketing, but could apply to any professional business. The idea is basically to get on the first page of Google for very specific searches, instead of just the general ones. Example from Newsletters Ink's world: "customized print newsletters for lawyers" is more targeted than "lawyer marketing." It's a thought-provoking post worth taking a look at before the next meeting with your Web guy.